Jacqueline Oud - Culture

• Working methods
  • How to select an agency?
  • The importance of defining a goal
  • The art of working methods and presentations
  • How to write a good brief?

• "It’s Not How Good You Are..." by Paul Arden - Book review
• Sales success: what it takes to get there
• The Marketing Mix
• Gay Marketing - difficult segmentation
• Marketing Planet, the (new) international place for discussions on marketing

Jacqueline

	My profile
	Some thoughts on strategy
	Marketing & Strategy - Marketing Planet redirections