Jacqueline Oud - Culture

• Segmentation
  • The neverending story of segmentation
  • Gay Marketing - difficult segmentation

• The importance of defining a goal
• What it takes to work successfully with an agency
• The basic marketing rules: the 4P’s "
• The risks of chasing after marketing tendencies
• A technique for producing ideas - Book review

Jacqueline

	My profile
	Some thoughts on strategy
	Marketing & Strategy - Marketing Planet redirections