Marketing & Strategy - Marketing Planet redirections
Originally, Marketing and Strategy were two of the core topics of this website. As a result of its success, they have obtained a special dedicated website: Marketing Planet!
As a result, with the creation of a special dedicated website on Marketing, to view the formerly listed articles you will now be redirected to the corresponding articles on www.marketing-planet.com
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"It’s Not How Good You Are..." by Paul Arden - Book review
To become brilliant is not only about having the capacities to do so. It is also about really wanting it. Paul Arden shows us some obvious ideas to make a difference. Ideas that we seem too often to forget.
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A technique for producing ideas - Book review
Did they invent a special formula for creating ideas? Does it really exist and can we as from now all become genius? James Webb Young replies to these questions.
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An "Unexpected Summer" with Coca Cola and high-tech cans
Coca Cola seems far ahead of others with this new adverstisement. Their summer advertisement combines their cans, gps and intersting prices as to remind the freshnes of the Coca Cola drinks and ... track their consumers.
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And marketing created Men
With women more and more active, Men sometimes may feel less usefull. Nothing is less true, marketing loves them! Everything will be done to please them.
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Comment intégrer internet avec succès dans le marketing ?
Internet, et les sites internet, était un domaine plutôt réservé aux informaticiens. Maintenant que le marketing a repris ce terrain, comment s’assurer du succès?
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Doing business in China: understanding the difficulties
Allthough China continues to attract many companies that aim to succeed, the reality is quite different. Success is not that easy to obtain.
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Gay Marketing - difficult segmentation
Gay marketing is still in its first steps but intrigues many marketeers. How to approach this segment and can we really approach them as one segment?
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Hey Mister, don’t forget your clients!
Marketing always seems to focus on the future and on increasing turnover. Looking for new ways to sell your products of services seems to be the main target for many in marketing. However, one should not run to fast and forget who brings in the money. It is the current client that is important. Don’t let him slip away.
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How to select an agency?
Working with an agency for a project includes to make a selection of various agencies. They may look alike but it is important to distinguish them and detect clearly the qualities that you are looking for.
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How to write a good brief?
A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.
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Le mécénat, une stratégie pour votre image de marque
Le mécénat est un tendance qui se voit de plus en plus dans les entreprises. Selon la forme du mécénat il est même fortement possible d’influencer votre image de marque.
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Marketing Planet, the (new) international place for discussions on marketing
Marketing Planet is the website of the people who write it, who react to its articles and who visit it. And I hope it to become soon the website of those who speak about it.
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Marketing: the essentials
What marketing is all about, what you should know before everything else regarding marketing, it is all explained in "Marketing the essentials"
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Rolls Royce celebrates its 100th anniversary
Whether a car fan or not, everyone knows Rolls Royce. Still present in today’s top of the automobile industry, Rolls Royce is alive and kicking and celebrating its 100th anniversary.
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Sales success: what it takes to get there
Sales results are often considered as not very tangible or easy to analyse. Many stories exists from companies achieving tremendous results whereas others don’t seem to succeed at all. What does it take to obtain the results and what can be done to avoid the traps.
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The art of working methods and presentations
To obtain a good marketing approach one has to use clear working methods and take care of its presentation. This is not always as easy as it seems though it’s importance is often under estimated.
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The basic marketing rules: the 4P’s "
The famous 4 P’s are more than just an analysis on how to create your product. Whether it is a refreshment or your first lesson in marketing, managing the basics in marketing is a must.
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The books you need for Marketing and Strategy
Are you looking for an unpartial book list? How to know what to choose in the enormous list of books? jacqueline-oud.com replies to this question and lists you the interesting books in the world of Marketing and Strategy. Trouvez sur jacqueline-oud.com la liste des livres intéressants dans le domaine du marketing et stratégie.
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The importance of defining a goal
Why do you get out of bed in the morning? What do you aim to achieve in your job, or even in your life? Define your goal; it is the only way to succeed and follow the track to get there.
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The marketing identity
Some people seem to succeed in everything and some people don’t. But what does it take to succeed in marketing? Are there any means of defining a profile?
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The Marketing Mix
After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
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The neverending story of segmentation
The challenge of new products and success depends also on the genius of finding new segments to sell to. What types are currently in fashion and how to detect the segements of the future?
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The risks of chasing after marketing tendencies
Marketing attracts many people and even more people that want to make money out of it. Trying to follow up on the marketing tendencies is not always necessairy.
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What it takes to work successfully with an agency
Not all projects can be developed inhouse, some need the expertise or the vision of an agency. Though promising, it will not always become a success. Some rules can help you to make the best with the external partner.
